Role
Head of Design
Year
2023-2025
Platforms
Web, iOS, Android
Team
13 → 80
It is part of the biggest Russian IT-company, is a major financial player offering B2C services like deposits, credit cards, and BNPL, alongside B2B solutions such as leasing and factoring. Initially supporting Ozon’s marketplace, it now operates as an independent business driving financial innovation.
+191% YoY
Revenue grew in 2024
1 bn €
Revenue
35 mln
Clients
1
Product design
In short, I transformed product design in the company from a non-systematic, one-off approach into a scalable culture, both technically and humanly.
achievements
Integrate research into designers’ regular workflow to reduce unnecessary iterations
Transition the product to its own design system, cutting time-to-market
Foster a culture of “why we are doing it and how we could do it differently”
In addition to client-facing interfaces, we also designed numerous internal banking products for operational activities. For example, a Sales CRM in which the bank’s sales managers can manage their deals with major clients.
An important milestone in B2B products is credit products. The design and product team has completely redesigned the application process to increase conversion rates and approved credit limits.
2
Brand design
During my time leading brand design, we increased spontaneous brand awareness to several times and aided awareness rose to dozens of percents
achievements
Built an in-house Editorial team for the bank, establishing a unique style and Tone of Voice
We reimagined the brand from scratch, making it recognizable and scalable for new products
3
People and culture
When I joined, the team was around 13 people. Now, it’s 80! We’ve grown that much in just a year and a half, while also boosting the quality, processes, and output of product design, brand design, and editorial – and had a lot of fun doing it!
achievements
Successfully grew the team almost 8x – and survived
Redesigned the team structure to prepare it for future scaling
Implemented unified hiring standards, performance reviews, and individual development plans
