In Ozon Bank strengthened all teams, customised processes without loss of productivity and improved time-to-market
ROLE
Head of Design
YEAR
2023-2025
PLATFORMS
Web, iOS, Android
TEAM
13 → 80
Product Design
In short, I transformed product design in the company from a non-systematic, one-off approach into a scalable culture, both technically and humanly.
achievements
Integrate research into designers’ regular workflow to reduce unnecessary iterations
Transition the product to its own design system, cutting time-to-market
Foster a culture of “why we are doing it and how we could do it differently”
Together with the team, we launched a robust set of transactional products.
Variety of credit products (credit cards, BNPL, and loans), fueling an impressive 200%+ growth in the credit portfolio from 2023 to 2026.
Beyond transactional products, the bank launched new streams including insurance and a loyalty program, along with multiple savings products that drove the savings portfolio to grow 1070% from 2023 to 2026 (€546M → €6.39B)
Key to acquisition and retention: a unique loyalty program letting users buy marketplace products for 1 ruble instead of cashback
In addition to client-facing interfaces, we also designed numerous internal banking products for operational activities. For example, a Sales CRM in which the bank’s sales managers can manage their deals with major clients.
We also designed CRM Support to support the bank’s operations, featuring an AI teleprompter as a core function that helped agents with real-time guidance (next step: full automation).
An important milestone in B2B products is credit products. The design and product team has completely redesigned the application process to increase conversion rates and approved credit limits.
I was in charge of brand design too. So if you want to know and see how we grew brand awareness and check the pictures out - let's dive in
People and Culture
When I joined, the team was around 13 people. Now, it’s 80! We’ve grown that much in just a year and a half, while also boosting the quality, processes, and output of product design, brand design, and editorial – and had a lot of fun doing it!
achievements
Successfully grew the team almost 8x – and survived
Redesigned the team structure to prepare it for future scaling
Implemented unified hiring standards, performance reviews, and individual development plans
