For 4 months, we launched a product that transformed the traveler experience
ROLE
Art-director, Jack of all trades
YEAR
2021
PLATFORMS
Offline & online
TEAM
1 and me
Offline Design
We and our team selected a few 3-star test hotels in the city center. The main task was to improve the guest experience and create a brand from the scratch to make the hotel recognizable and prepare to scale.
achievements
Increased the hotel’s revenue by 150%
70% of guests used the technologies we implemented and mentioned these features in their reviews
Increased the hotel’s rating on booking.com from 8.6 to 9.2
Inscriptions on the pillows: “Shall we build a tower? I adore this” and “Make yourself at home. I’m glad to see you”
Inscription at the reception desk: "Ask us anything. For weather and movies, better ask Alice" (this is the voice assistant installed in every room)
The inscription on the card: “Your key to a smart home and sound sleep” The inscription on the door hanger: “Please clean up, Alisa can’t do it yet”
Several examples of navigation. The naming on the room doors is a reference to the navigation in the office where we were doing the startup. Each room number is a city landmark.
An example of wayfinding navigation on a floor
Product Design
I was responsible for the entire customer journey in the product, from the moment a person starts searching for a vacation hotel online to the point when they check out of the hotel and think about their next trip.
achievements
Designed an application for searching and booking hotels
Designed the interface for a self-check desk
Several screens from the hotel brand website. The task was to design the entire scenario for searching and booking a hotel from start to finish
Examples of self-check-in kiosk screens. The main idea was to provide the ability to bypass reception, check-in, and receive a room key card
Timing and team
In the photos is the entire startup team - about 10-15 people. With this team, we were able to launch a product in 4 months, from idea to several operating hotels, with a tested and confirmed product hypothesis that the product is successful and can be scaled
